What is the Marketing Festival?

The Marketing Festival brings together the two biggest marketing names in the window industry, Purplex Marketing and Insight Data, to showcase the latest marketing thinking, strategies and tools to help you build your brand, generate leads, improve customer loyalty and create real growth.

Purplex is the industry’s No.1 marketing agency while Insight Data provides in-depth prospect data and Salestracker, the revolutionary sales/marketing software.

With experts on hand throughout the Fit Show to discuss traditional and online marketing including consumer lead generation, how to capitalise on commercial/new-build markets and how to leverage massive growth in the trade sector.
Come and meet our team, discuss your business and marketing plans, enjoy a drink or attend one of our seminars.

Marketing Festival Speakers

Andrew Scott

Andrew Scott

Jade Greenhow

Jade Greenhow

Sam Cross

Sam Cross

Laura Trowbridge

Laura Trowbridge

Sean Scott

Sean Scott

Kirsty Winter

Kirsty Winter

Marketing Festival Seminars

Each day our team of experts will host a series of short, action-packed seminars on the Marketing Festival stand (R10) so that managers, business owners and marketing professionals can learn the latest thinking around marketing strategy and implementation.

10:30 am
7 Digital Game Changers to rocket your lead generation

Sean Scott, Purplex Marketing

Marketing is changing at its fastest rate in history and many marketers and marketing departments are struggling to keep up. In this no-nonsense 15-minute programme Purplex reveal the 7 digital game changers you must use if you’re going to drive more leads and sales enquiries to your business.

11:00 am
How to super-charge your social media strategy

Laura Trowbridge, Purplex Marketing

Have you noticed how much time and effort you invest in social media with low return? If you’re serious about growing your business, you can’t afford to miss this seminar where Purplex share their proven strategies and tactics to help you grow your audience, increase engagement and convert more followers into customers – including how one customer landed a £50,000 order from a £50 Facebook ad!

11:30 am
Your business brand – the biggest asset your business has

Sam Cross, Purplex Marketing

The world has changed, and brands are now the most valuable asset of all. With less time, more choices and more marketing messages than ever, we trust brands they know and recognise. Purplex reveals the most powerful strategies to stand out among all the noise and build a brand that attracts and retains.

12:00 pm
7 Secrets to scaling your business

Andrew Scott, Purplex Marketing

Purplex CEO Andrew Scott is the leading business and marketing strategist in the glass and glazing industry. He has acquired, built and sold several companies and in this must-attend seminar, he reveals the 7 strategies he has used to help hundreds of companies double or even triple their sales and profits.

2:00 pm
The changing landscape of the window industry

Jade Greenhow, Insight Data

Insight Data presents a ‘the state of the industry’ report. Learn how PVC-U fabricators are changing, the latest product trends and growth markets. Insight also reveals how the industry is responding to economic uncertainty and the greatest threat to installers that is spreading across the industry.

2:30 pm
Salestracker: The Secret to winning new B2B customers

Kirsty Winter, Insight Data

Hundreds of companies have already made the switch to Salestracker to connect directly with tens of thousands of new customers in the trade, commercial and new-build sectors. Insight Data shows how you can use the Salestracker database to help your marketing and sales teams generate more business, faster, and at a fraction of the cost!

3:00 pm
B2B Lead Generation – why Email marketing is STILL KING!

Kirsty Winter, Insight Data

Despite the explosion of new marketing channels, nothing is more powerful than email marketing. In this dynamic seminar, Insight Data reveals how it generates tens of thousands of qualified B2B sales leads using 5 key strategies and how their new email platform, STEM, can do the same for you!

3:30 pm
Become a Salestracker ‘Power User’

Kirsty Winter, Insight Data

If you’re one of the 700 Salestracker users this seminar is for you – Insight Data walks you through new features and advanced Salestracker functions to help you get more done – from advanced list management, building sales funnels and running telesales campaigns to monitoring customer and prospect credit ratings.

4:00 pm
The GDPR Armageddon – one year on

Jade Greenhow, Insight Data

The General Data Protection Regulation came into force on May 25th 2018 and some high profile penalties have already been passed down by the ICO for infringement. One year on, what impact is it having? Insight Data reveals the mistakes some companies are still making and how they can adapt their data processes to avoid fines of up to £20 million.

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Want more information?

Contact the Marketing Festival on 01934 428 778

Stand number:

R10

Date:

21 - 23 May

Hosted by:

Insight Data & Purplex Marketing


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